Stop losing projects you should've won. Now.

Tinsel uses AI to turn permit and construction plan data into actionable insights. Within 3 days of signing up, know where you’re being left out, which competitors are gaining ground, and which specifiers you need to build relationships with.

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AI that understands plans and specs

We don’t keyword match. We interpret the project using every tidbit of data we can find to qualify it like your best sales rep would.

See the 'Why' behind losses

No more guessing why you lost. We show you the pattern—people, geography, architectural and engineering firms.

Build smarter relationships

Know which firms already move your market. Focus your BD efforts on the specifiers that drive the highest long-term return.

Channel & Rep performance

See how your channel partners and manufacturer reps perform by territory. Identify who’s driving wins—and who’s not.

Actionable insights at your fingertips

Analytics custom built only for your market

Territory based alerts

Text and email alerts on AI qualified projects to the rep who's responsible for the project's territory

Everything is bespoke

We go use your catalog and potential uses to generate a dashboard of your market, not an endless project list

In formats you're used to

No big clunky app to deal with, you can use our dashboard or get data in excel.

We deliver results, not data

My team could only use construction project data to hunt and peck with keyword searches for our name and our competitors' names—no real insight. With Tinsel, we finally saw the full picture: the projects we were missing, the relationships that weren’t delivering, and exactly where we were underperforming. Within 48 hours, we made the call to switch rep firms in a key region—something we wouldn’t have even known to question a week earlier.

CEO of $100M Category Leading Manufacturer

FAQs

Answers to questions you might have about Tinsel.

What makes Tinsel different from other construction insights?

Everyone else starts and ends with keyword search. You never end up seeing highly qualified projects that don't mention you or your competitors. Tinsel uses AI to actually understand specs and plans—so you're not just getting more data, you're getting qualified insight.

How quickly can we start seeing results?

Most teams see real, actionable insights within 48 hours. No long setup, no steep learning curve.

How does Tinsel qualify projects?

We start with your product catalog and then our AI reads and interprets plans, permits, and specs like your best rep would—filtering out irrelevant jobs and surfacing only what matters.

What if we’re already using another data provider?

That's great. We work with all the leading construction data providers and can sit on top of their offerings to measure market share, qualify projects, and send alerts.

Is Tinsel easy to use if you’re not technical?

We found that the existing tools are tough to use, require a steep learning curve for the average manufacturing sales team, and see little daily or weekly usage. Tinsel is built to be the opposite-- intuitive and user-friendly. No technical skills required.